How to Use Keywords to Boost Your Website's SEO

September 13, 2022

A great way to increase your website's search engine optimization (SEO) is to include keywords and key phrases on your website that help you reach the people who are searching for those terms. However, using too many keywords can actually be detrimental to your SEO, so use this guide to help you find the right balance between using enough keywords and not overdoing it.

Identify the Best Keywords

It all starts with finding the right keywords. After you've decided what your website is going to be about, you need to find out which words people are typing into search engines in order to find the content they're looking for. You want these keywords and key phrases to be as specific and accurate as possible so that when someone types in a search term, your website comes up first on Google.

Optimize Your Content for Search Engines

Keyword research is the first step in optimizing your content for search engines. You need to know what people are searching for so you can create content that speaks directly to those queries.

To do keyword research, start with a list of five words or phrases related to your business and industry. For example, if you own a bakery, you might use cake recipes, birthday cakes, cupcakes, cake decorating supplies and bakery as your list of keywords. Once you have this list, narrow it down by choosing the most common words or phrases and the ones with the most traffic potential. It's also important to avoid repeating words from the original list. When complete, this will be your master list of keywords and key phrases.

After selecting these high-value terms, it's time to brainstorm content ideas around each one. Remember: The more focused on one topic per post you are, the better your chances of ranking on top of Google Search results in pages (SERPs). Meaning you have better chances to come up in the search result with "Bakery in Toronto" Than just "Bakery". Write out 10 different blog post titles that incorporate some of these key phrases into them. Choose one idea and write out three different posts you could publish on this topic to give yourself even more options for SEO success!

Tools For Finding The Right Keywords

Using the right keywords is essential for boosting your website's SEO. Here are some tools and methods to help you identify and use the best keywords for your website.

1. Use Google: Start by typing in the words that you want to use on Google. This will give you an idea of what keywords and phrases are popular and could help you get higher rankings on search engines.

2. Use Keyword Tools: There are several keyword tools available, such as Moz, SEMrush, and Wordtracker, that can help you identify the most popular keywords for a particular topic. These tools can also provide insight into keyword difficulty and competition level, so you can find the best options for optimizing your website.

3. Check Search Volume: When selecting keywords and phrases, it's important to check the search volume of each option. A high search volume indicates that more people are looking for a specific keyword or phrase, meaning it could be beneficial to include it in your content.

4. Analyze Competitor Keywords: It can be helpful to take a look at what keywords and phrases your competitors are using to optimize their websites. This can help you determine which keywords are popular in your industry and could be beneficial for your own website's optimization.

5. Monitor Trends: Monitoring industry trends can help you identify new or relevant keywords to target for your website. You should stay up to date on any new developments related to your industry, so you can quickly adjust your keyword strategy when necessary.

By using these tips and tools, you should be able to select the best keywords for optimizing your website's SEO. With a bit of research and analysis, you can create a keyword list that will help you improve your website's visibility and rankings on search engine results pages.

Create Content Around Newsworthy News

Creating content that is centered around newsworthy topics can be a great way to drive more organic traffic to your website. By staying on top of current events, you can identify new keywords and phrases that are related to the latest news and use them to optimize your content for search engines. Start by conducting a simple Google search for the keyword or phrase related to the news event. Then, create content that focuses on the event and uses the keyword or phrase prominently throughout the article. Doing this will make sure that your website stays up-to-date with the latest events and that it is optimized for the most relevant keywords. Additionally, you can use newsworthy topics as opportunities to generate link-backs and social media shares, both of which can help to further improve your website's SEO.

Identify Long Tail Keyword Phrases

Long tail keyword phrases are essential to boosting your website's SEO. They help ensure that your content is targeted to the right audience and will help it rank higher in search engine results. Long tail keyword phrases refer to more specific keyword combinations than single words. This can include phrases such as "best hiking boots for narrow feet" or "ways to improve communication skills".

There are a few key strategies you can use to identify long tail keyword phrases for your website. Firstly, use the words you have identified first on Google. As you type your query into the search bar, Google will suggest related terms and phrases which are popular among users. You can also use keyword research tools such as Google Adwords Keyword Planner or Moz Keyword Explorer to uncover more information about popular keywords and phrases related to your topic. These tools will provide you with insight into the average search volume and competition of each keyword or phrase, helping you identify those that are likely to bring you the most success.

You can also use forums, blogs, and Q&A sites such as Quora to find out what people are asking about related topics. Taking note of the questions people are asking can help you uncover long tail keywords that they may be searching for but that you may not have thought of yourself. Additionally, it may provide ideas for blog posts or other content that could help draw in new visitors to your site.

By making use of these techniques, you can start to identify long tail keyword phrases that will help boost the SEO of your website. Once you have identified them, you should make sure that you incorporate these phrases into your content in a natural way in order to get the most out of them.

In Conclusion

Using keywords effectively is an important part of improving your website's SEO. By identifying the best keywords, optimizing your content for search engines and creating content around newsworthy news, you can boost your website's visibility on the web. Start by researching the most relevant keywords for your website and then implementing them into your content strategy. This will help to improve your SEO rankings and ensure your website is getting the attention it deserves. Keep in mind that SEO is always evolving, so it's important to stay up-to-date on new trends and tactics. By following these tips and using the right keywords, you can get the most out of your website and ultimately increase traffic and sales.